Search

Go

What are you looking for?

Oh Snap!

We've got that promo

Shop Now

End-Buyer Research: Ages 45-54

98% of end-buyers ages 45-54 plan to increase or maintain their spending on promotional products in the next year.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on promotional products end-buyers ages 45-54, the third of several age demographics surveyed throughout the United States.

Based on projections from the Bureau of Labor Statistics, Americans ages 45-54 will make up the largest segment of the workforce within the next decade. ASI’s 2023 Ad Impressions Study notes the five most influential promotional products among consumers in this demographic are outerwear, performance wear, health & safety products, drinkware and polo shirts.

ASI’s 2024 end-buyer research reports that promotional products end-buyers ages 45-54 value trying out new types of products, with over half – more than other age demographics – naming “new products” as an important benefit in a distributor relationship. But they’re also more cost-conscious than other ages surveyed; one in five named price as their top feature consideration while purchasing promotional products.

Infographic

Event Planner

See All Events

Looking for promotional products?

You've come to the right site.

We are the Solution to ALL your Promotional Product and Gift needs!  You name it and we can help you put your name on it.

Whether you are looking for an affordable solution, a creative solution or a new solution - we are your one-stop shopping source. From fun items to the traditional, you can easily shop for some of the hottest items on the market and find your solution to your needs.

Read More